![]() All you have to do is watch, engage with what you like, skip what you don’t, and you’ll find an endless stream of short videos that feel personalized just for you. Whether you’re a sports fanatic, a pet enthusiast, or just looking for a laugh, there’s something for everyone on TikTok. On TikTok, short-form videos are exciting, spontaneous, and genuine. A month later, in July, came another knockoff, Mumbai-based MX TakaTak, which garnered a billion daily views in 30 days while championing a catchy slogan: “Made in India, for you.” Two months later came Josh, a similar video platform that topped a billion views in 45 days.TikTok is THE destination for mobile videos. On the same day that the government issued its ban on Chinese apps, Bengaluru-based Mohalla Tech released Moj, an unapologetic TikTok clone. In India, TikTok’s loss became many startups’ gain. consumers and tech companies if Washington imposes its own long-discussed ban on TikTok parent ByteDance. What has unfolded in India in the three years since foreshadows what might await U.S. A sweeping government crackdown on Chinese tech had begun, with Prime Minister Narendra Modi issuing bans on widely popular apps and services to protect the “sovereignty and integrity of India.” TikTok-and nearly 60 other Chinese apps-had been driven offline in the world’s largest democracy. ![]() On June 29, 2020, as thunderstorms swept Mumbai and daily Covid-19 cases in India surged by almost 20,000, millions of people began experiencing a flood of network errors on their mobile devices.
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